Marzena Czarnecka, Writer

Business writing with attitude

Snapshot

I write. That’s what I do. I write with an inimitable style and attitude about the most serious and complex of subjects. Except when I laugh at and skewer those … Continue reading

Featured

An interlude for a rant: how pipeline proponents keep on screwing up… over and over and over and over again

I know the proponents of pipelines and the leaders of pipeline companies are intelligent, thoughtful people, and I know this on first-hand evidence. And then, I read something like this–a … Continue reading

March 22, 2014

The CEO has a uterus–no wait, he doesn’t: Challenging the status quo in the Canadian workplace

I wanted to write the March 2014 Strategy Session (Alberta Venture) about the women leaders in the oil patch. Who are incredible… if, still, very rare. I ran into a … Continue reading

March 3, 2014

Double-Edged Sword: Is collaboration in the oilsands possible?

One day, you should ask me to tell you the story about how the editors at Alberta Oil sold me on this story… It’s a good tale. The challenge in writing … Continue reading

February 17, 2014

Strategy Session: Five principles for managing a public relations disaster

In the February 2014 Strategy Session (Alberta Venture),  public relations superstars Lisa Walker, a general manager with Hill + Knowlton Strategies, and Laurie Stretch, a general manager with Edelman Calgary, tell you … Continue reading

February 10, 2014

Strategy Session: Healthy, Happy, Productive You: How to take care of yourself and make it pay

The January 2014 Strategy Session (Alberta Venture) is a nod to that thing we all do (or adamantaly, perversely, refuse to do) in January: resolutions, transformations. But it’s actually about … Continue reading

January 3, 2014

Strategy Session: An environmental policy is more than a PR tool

The December 2013 Strategy Session (Alberta Venture) combines business and environmental concerns the way they ought to be partnered–not green-washing, but to a real purpose. In An environmental policy is more … Continue reading

December 10, 2013

The Bitumen Bubble’s Back with a Vengeance

The oil patch is so optimistic, you know? As soon as something good happens–especially against a backdrop of bad–we throw a party. And with the current WTI/WCS price differentials hammering … Continue reading

December 9, 2013

Strategy Session: When disaster strikes

The November 2013 (Alberta Venture) Strategy Session is titled Margin Of Safety: Don’t depend on luck the next time disaster strikes. This particular topic–business interruption risk mitigation–was on the Strategy Session … Continue reading

November 11, 2013

After the flood: Running on empty and why “So are things back to normal?” is not the right question

Originally posted on Nothing By The Book:
He asks the question with a smile, as a casual opener before we move on to “real” issues, and is shocked and appalled…

October 29, 2013

Strategy Session: How to ensure your succession plan succeeds

As baby boomers continue to age and slowly accept the inevitability of death retirement, succession planning is becoming a more and more critical issue for the companies they’ve spent their … Continue reading

October 17, 2013

Beyond “Git ‘er Done”: Inside Calgary’s Fastest-Growing Companies

It’s 2 a.m. Pitch black. Two shady-looking guys, bolt cutters in hand, are taking down the fence between the office of HC Piper Manufacturing Inc. and the adjacent business. Their … Continue reading

October 16, 2013

Better farming: data-driven agriculture is replacing farmers’ hunches

“Better farming: data-driven agriculture is replacing farmers’ hunches” (Canadian Business, September 16, 2013 online; September 30, 2013 print issue) is short little piece on a fascinating Red Deer-based company, Agri-Trend. I … Continue reading

September 25, 2013

The Power 50: Canada’s Most Powerful Business People

It’s always a little scary when I’m having lunch with one of my Deep Throats and he suddenly pulls out a magazine I haven’t seen–but I think I might have … Continue reading

September 12, 2013

Strategy Session: Innovate This

Funny–to me, after several sleepless nights and too many cups of really, really strong coffee–story: the editors titled the September 2013 Strategy Session (Alberta Venture) The Leader of the Pack. … Continue reading

September 12, 2013

Strategy Session: Let’s save a deal!

The August 2013 Strategy Session is about stopping post-merger value erosion. But I make it really, really, really interesting: Let’s save a deal: an eight-step program hat will help you ensure … Continue reading

August 12, 2013

PwC Capital Markets Flash Q2-2013: More life, troubling fundamentals

Have I mentioned I’m a deal junkie? A really exciting–or even just a really well-put together, high-strategy deal–is ridiculously fun to write up. And deal trends… they raise my pulse … Continue reading

July 26, 2013

Strategy Session: Export Duties

The July 2013 Strategy Session is all about exports. And it’s fascinating. Really. Go read it: You’re doing it wrong. Here’s how to do it right. Featuring Paul Draeger, senior counsel … Continue reading

July 4, 2013

Snapshot

Canadian business writer. Historically focused on energy, renewable and not; law, particularly business of; and complex corporate sagas. Based in Calgary, writing nationally. Boasting an inimitable voice and style. Grappling with existential angst.

Tweet Tweet Tweet

Portfolio Archive

Categories

Follow

Get every new post delivered to your Inbox.

Join 474 other followers