Marzena Czarnecka, Writer

Business writing with attitude

Snapshot

I write. That’s what I do. I write with an inimitable style and attitude about the most serious and complex of subjects. Except when I laugh at and skewer those … Continue reading

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A “lost” year: on standing still, moving forward, stepping back

Originally posted on Nothing By The Book:
Come. Come in. I have something I want to show you. Here, over here: this box. That one. And that pile over there.…

July 25, 2014

Strategy Session: Want a tech-savvy workforce?

The July Strategy Session (Alberta Venture) is just pure fun. If you’re too busy to read the whole damn thing, do absorb these two points: 1. There will always be … Continue reading

July 3, 2014

A love letter to my flood plain

Originally posted on Nothing By The Book:
This love letter begins, as every good love letter should, while I’m naked in bed… No. Stop. Sorry. Not like this. First, this:…

June 13, 2014

Strategy Session: Star Search—five steps to skilling up your employees

The June 2013 Alberta Venture Strategy Session is all about using your talent to the utmost: that is, not letting your promising employees languish in dead-end jobs. The story-behind-the-story starts … Continue reading

June 5, 2014

Quote This: Matt Haig on Humans… or what I did today instead of working

“I know that some of you reading this are convinced humans are a myth, but I am here to state that they do actually exist. For those that don’t know, … Continue reading

June 3, 2014

Strategy Session: Motivating a 21st century workforce

The May 2014 Alberta Venture Strategy Session is all about motivation, and it needs no pre-amble. In gratitude to author-speaker-motivator Michael Kerr for getting me going on this one. • … Continue reading

May 1, 2014

Strategy Session: Sweating the Big Stuff

The April 2014 Strategy Session (Alberta Venture) was essentially about being productive, organized and not procrastinating. You know: focusing on the Big Picture? Getting things done? The amount of time … Continue reading

April 1, 2014

An interlude for a rant: how pipeline proponents keep on screwing up… over and over and over and over again

I know the proponents of pipelines and the leaders of pipeline companies are intelligent, thoughtful people, and I know this on first-hand evidence. And then, I read something like this–a … Continue reading

March 22, 2014

The CEO has a uterus–no wait, he doesn’t: Challenging the status quo in the Canadian workplace

I wanted to write the March 2014 Strategy Session (Alberta Venture) about the women leaders in the oil patch. Who are incredible… if, still, very rare. I ran into a … Continue reading

March 3, 2014

Double-Edged Sword: Is collaboration in the oilsands possible?

One day, you should ask me to tell you the story about how the editors at Alberta Oil sold me on this story… It’s a good tale. The challenge in writing … Continue reading

February 17, 2014

Strategy Session: Five principles for managing a public relations disaster

In the February 2014 Strategy Session (Alberta Venture),  public relations superstars Lisa Walker, a general manager with Hill + Knowlton Strategies, and Laurie Stretch, a general manager with Edelman Calgary, tell you … Continue reading

February 10, 2014

Strategy Session: Healthy, Happy, Productive You: How to take care of yourself and make it pay

The January 2014 Strategy Session (Alberta Venture) is a nod to that thing we all do (or adamantaly, perversely, refuse to do) in January: resolutions, transformations. But it’s actually about … Continue reading

January 3, 2014

Strategy Session: An environmental policy is more than a PR tool

The December 2013 Strategy Session (Alberta Venture) combines business and environmental concerns the way they ought to be partnered–not green-washing, but to a real purpose. In An environmental policy is more … Continue reading

December 10, 2013

The Bitumen Bubble’s Back with a Vengeance

The oil patch is so optimistic, you know? As soon as something good happens–especially against a backdrop of bad–we throw a party. And with the current WTI/WCS price differentials hammering … Continue reading

December 9, 2013

Strategy Session: When disaster strikes

The November 2013 (Alberta Venture) Strategy Session is titled Margin Of Safety: Don’t depend on luck the next time disaster strikes. This particular topic–business interruption risk mitigation–was on the Strategy Session … Continue reading

November 11, 2013

After the flood: Running on empty and why “So are things back to normal?” is not the right question

Originally posted on Nothing By The Book:
He asks the question with a smile, as a casual opener before we move on to “real” issues, and is shocked and appalled…

October 29, 2013

Strategy Session: How to ensure your succession plan succeeds

As baby boomers continue to age and slowly accept the inevitability of death retirement, succession planning is becoming a more and more critical issue for the companies they’ve spent their … Continue reading

October 17, 2013

Snapshot

Canadian business writer. Historically focused on energy, renewable and not; law, particularly business of; and complex corporate sagas. Based in Calgary, writing nationally. Boasting an inimitable voice and style. Grappling with existential angst.

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