Marzena Czarnecka, Writer

Business writing with attitude

Snapshot

I write. That’s what I do. I write with an inimitable style and attitude about the most serious and complex of subjects. Except when I laugh at and skewer those … Continue reading

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Strategy Session: Profile This

This month’s Strategy Session is about Dianetics. No, not really. Actually, it explores how to use personality profile tools to understand and work with people who are totally different from you. … Continue reading

September 8, 2014

Condo Craze: Calgary’s Housing Transformation

Best thing about this story: I used the phrase “and that product is not a one-bedroom converted rental unit that looks like the setting for a bad 1970s porn flick” … Continue reading

September 5, 2014

Strategy Session: The Art and Science of The Business Plan

This month, I want you to drop everything, and write a business plan. Like, a REAL business plan. Here’s why: You will do this, because once you have a business … Continue reading

August 4, 2014

A “lost” year: on standing still, moving forward, stepping back

July 25, 2014

Strategy Session: Want a tech-savvy workforce?

The July Strategy Session (Alberta Venture) is just pure fun. If you’re too busy to read the whole damn thing, do absorb these two points: 1. There will always be … Continue reading

July 3, 2014

A love letter to my flood plain

As we approach the anniversary of the 2013 floods:

June 13, 2014

Strategy Session: Star Search—five steps to skilling up your employees

The June 2013 Alberta Venture Strategy Session is all about using your talent to the utmost: that is, not letting your promising employees languish in dead-end jobs. The story-behind-the-story starts … Continue reading

June 5, 2014

Quote This: Matt Haig on Humans… or what I did today instead of working

“I know that some of you reading this are convinced humans are a myth, but I am here to state that they do actually exist. For those that don’t know, … Continue reading

June 3, 2014

Strategy Session: Motivating a 21st century workforce

The May 2014 Alberta Venture Strategy Session is all about motivation, and it needs no pre-amble. In gratitude to author-speaker-motivator Michael Kerr for getting me going on this one. • … Continue reading

May 1, 2014

Strategy Session: Sweating the Big Stuff

The April 2014 Strategy Session (Alberta Venture) was essentially about being productive, organized and not procrastinating. You know: focusing on the Big Picture? Getting things done? The amount of time … Continue reading

April 1, 2014

An interlude for a rant: how pipeline proponents keep on screwing up… over and over and over and over again

I know the proponents of pipelines and the leaders of pipeline companies are intelligent, thoughtful people, and I know this on first-hand evidence. And then, I read something like this–a … Continue reading

March 22, 2014

The CEO has a uterus–no wait, he doesn’t: Challenging the status quo in the Canadian workplace

I wanted to write the March 2014 Strategy Session (Alberta Venture) about the women leaders in the oil patch. Who are incredible… if, still, very rare. I ran into a … Continue reading

March 3, 2014

Double-Edged Sword: Is collaboration in the oilsands possible?

One day, you should ask me to tell you the story about how the editors at Alberta Oil sold me on this story… It’s a good tale. The challenge in writing … Continue reading

February 17, 2014

Strategy Session: Five principles for managing a public relations disaster

In the February 2014 Strategy Session (Alberta Venture),  public relations superstars Lisa Walker, a general manager with Hill + Knowlton Strategies, and Laurie Stretch, a general manager with Edelman Calgary, tell you … Continue reading

February 10, 2014

Strategy Session: Healthy, Happy, Productive You: How to take care of yourself and make it pay

The January 2014 Strategy Session (Alberta Venture) is a nod to that thing we all do (or adamantaly, perversely, refuse to do) in January: resolutions, transformations. But it’s actually about … Continue reading

January 3, 2014

Strategy Session: An environmental policy is more than a PR tool

The December 2013 Strategy Session (Alberta Venture) combines business and environmental concerns the way they ought to be partnered–not green-washing, but to a real purpose. In An environmental policy is more … Continue reading

December 10, 2013

The Bitumen Bubble’s Back with a Vengeance

The oil patch is so optimistic, you know? As soon as something good happens–especially against a backdrop of bad–we throw a party. And with the current WTI/WCS price differentials hammering … Continue reading

December 9, 2013

Snapshot

Canadian business writer. Historically focused on energy, renewable and not; law, particularly business of; and complex corporate sagas. Based in Calgary, writing nationally. Boasting an inimitable voice and style. Grappling with existential angst.

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